The Importance of a Personal Brand Photoshoot

May 28, 2020 Julia Malinowska

Personal Stylist Pur.Style, Personal Brand Photoshoot, Barcelona

We thought we knew it all. We felt that the world was ours.

In few days our world turned upside down. Many of us had to change their business strategy and all of us needed to introduce our products and services online. The whole world became virtual within a second. We changed our mentality immediately. That`s revolutionary!

During three months of quarantine and self-isolation we were mastering different online strategies, we were exploring unlimited ways of creation new visual content and leading business in a new virtual world.

Do we still ask ourselves why we need a personal brand photographer?

We live online, we chat online, we sell online, we create online, we connect online, even we have online conferences and events.

Now more than ever personal brand photoshoot is extremely important and relevant.

Personal Stylist Pur.Style, Personal Brand Photoshoot, Barcelona

Let's start from the begining.

What exactly is a personal brand?

Everything what we say and do, how we express and how we interact with the rest of the world has an impact on how others see us. A personal brand reflects who we are, it shows our character and uniqueness, talents, skills and passion.

We all have a personal brand, some of us unconsciously build an image that is sent to the world. The art of a personal brand is to combine all of those concepts in an authentic and unique way. It is something we can shape and build.

Christy, Life Coach, Personal Brand Photoshoot, Barcelona

Olivia, Speaking Coach, Personal Brand Photoshoot, Barcelona

If we want to build a strong personal brand we should remember about our genuine qualities that make us who we are. Our passion, values and uniqueness is the key. When we know the image we want to project to the world we can start creating a personal brand strategy using adequate tools.

What are the main elements of building a personal brand?

Creativity, professionalism, visual coherence (colours, design, photos, etc.),consistency and honesty mixed with a human touch. The most important thing is to create a "story" using all those elements, Your Brand Story.

Still not clear why it is so important to have a profesSional personal brand photography?

Easy. It's the first impression and it takes less than 30 seconds to form it. Imagine, that now in an online world you are competing with many entrepreneurs from all over the world. Not only the world became more visual, but virtual too.

Specially now it is important to stand out in a visual medium. High-quality, unique and authentic photography plays a crucial role in showing your brand's personality and helps to engage and connect with your future costumers.

Taylyn, Graphic Designer, Personal Brand Photoshoot, Barcelona

Adriana, owner and yoga teacher at YogaWall, Personal Branding Photoshoot, Barcelona

Personal Stylist Pur.Style, Personal Brand Photoshoot, Barcelona

Alexandra, CEO of Arro Financial Communications, Personal Brand Photoshoot, Barcelona

Strong personal brand requires a professional headshot and creative photography. It's better to use the same professional headshot across all of the social media channels, website, email and published articles. Depending on the character of your career it should be more corporate or artistic. People will recognise you easier and remember your brand for longer. Everything you incorporate in the image: colours, clothes that you wear, props that you use and your facial expression create your personal brand and influence people's first impression.

Taylyn, Graphic Designer, Personal Brand Photoshoot, Barcelona

The colour is one of the most important things while you build your personal brand style. It's a powerful tool and it speaks unconsciously to our emotions.

The same colour should be used across all the media, it should be incorporated into your business cards, logo, website, social media and photography. Choosing your brand colour, it's not so easy as deciding on your favourite one. You should be careful and conscious of its meaning.

Just as an example:

yellow: intellect, self-motivation, creativity

purple: ambition, luxury, wealth, spirituality

blue: wisdom, truth, loyalty, integrity, leadership

Personal brand photography is a way of focusing on qualities of a person rather than a brand. The most important part of the process is figuring out how you want to be seen. Having clear who you are and what your message is, personal brand photoshoot enhances your values and professionalism.

If you have any questions let me know. And if you are interested in creating some stunning content in Barcelona I would be delighted to talk about your project. Just shoot me an email at: julia@juliamalinowska.com

Or find me on Instagram: @jul.malinowska

Let’s talk art!